How to Immediately Improve Your Small Business SEO
Many entrepreneurs in the modern world don’t have a complete understanding of the importance of Small Business SEO. SEO is short for Search Engine Optimization, and it’s the process of optimizing your website and internet presence for search engines.
Successful online businesses have to be able to get themselves in front of their target audience. The process of making that happen is time-intensive and is becoming increasingly more technical.
What are the Most Important Parts of Small Business SEO?
There are a handful of key factors that are absolutely critical to your site’s online success. The way that these items are handled will depend greatly on the who, what, where, and why of your particular industry.
The seven most critical factors are:
- Mobile-First Site Design
- SSL, or Secure Encryption (https instead of http)
- Headings and Subheadings
- Title Tags
- Meta Descriptions
An internet savvy business owner should be able to address these without too much trouble. It takes research, practice, and a moderate level of instinct to master these factors. It will take time to maintain them regularly enough to stay competitive.
Small businesses make up more of the American economy than any other single entity. When you consider how staggering the odds are stacked against you, it’s no wonder marketing takes significant effort and knowledge.
Do Local Small Businesses Really Need to Stand Out on the Internet?
Not everyone is internet savvy. If you think that your customers know who and where you are, you’re missing a golden opportunity to multiply your audience. Brick-and-mortar stores are going by the wayside as online business is rapidly taking over every market. Every day it becomes easier to find a product or service using a smartphone or laptop. At the same time, it’s becoming more and more challenging to build a noticeable online presence.
If you’re a small business looking for a way to grow, you have to be online and your customers have to find you before they find your competition. That can mean a factor of a few simple words, an image that showcases what you do and what you sell, or even the arrangement of your website.
Fine tuning your online presence takes a deep knowledge of the algorithms that choose the most relevant choices for customers searching for your product or service. A few of the factors that define you online include:
- Your product or service
- Your business location
- Your online ratings on Google, Yelp, and other local search engines
- Your brand
- Your social media presence
This is only a handful of the hundreds of variables that go into making you a beacon to your potential audience. Optimizing your web identity takes an expert who knows how to fine tune every aspect of who you are on the internet.
I have been successfully marketing online for more than 20 years. I watched the internet evolve and stayed current with the constantly changing trends. This isn’t just a job to me; it’s a passion. I thrive on providing positive results and increasing a business’s online traffic. My greatest reward isn’t my paycheck. It’s watch others thrive.
Can’t I Do My Own Marketing Online and Stay Ahead of my Competitors?
It was only a decade ago that investing in a billboard and newspaper ad could bring business through the door. We live in an age of technological revolution where the way that people find products and services is ever-increasingly going to their computer. Keeping up with online trends is a full time job. You have to have an updated website that stays modern, not just visually, but technically.
To really make yourself stand out among the sea of options people face you have to have time, knowledge, and experience in navigating the myriad of factors that make up your online profile. Doing it on your own is like handling your own medical care. You may be able to cope with a cold, but sooner or later, you’re going to face challenges that only a professional can understand.
I know how to put you ahead of other businesses, big or small. I know how to get the phones to ring, inboxes to fill up, and online traffic to increase dramatically. This is what I offer, and I offer it at a price you can afford.
Hire a Small Business SEO Expert and Watch Your Online Traffic Grow
I’m Andrea Lynn Drake and I’m your advocate for beating the odds. As a small business owner, I understand the competitive line between success and failure. And in the modern world, your online presence is literally more powerful than person to person word of mouth.
Putting yourself in front of customers when you’re only one of many is a daunting task. If you have ever sat down in front of your computer intending to make yourself more visible, you know how overwhelming the task can be. Put your marketing in the hands of an experienced, knowledgeable professional and invest your time in improving your business and selling your product.
Are you tired of paying sky-high marketing costs with very little realized value? Are you frustrated with your online representation? If you haven’t seen results with other SEO and online marketing companies, then it’s time to get online on your own terms.
I won’t ask you to sign a contract and I will present an honest, capable alternative to second-rate marketing services.
To learn more and get your website, social media, business, and your online presence in front of more clients, email me at firstname.lastname@example.org, or call now at 623-900-6538. I will provide you with a free website audit and an initial strategy planning session to get you started down the road to a brighter future.