Introducing Unsurpassed Results with Professional Real Estate SEO
Anyone who isn’t a real estate agent doesn’t understand the realities of what it takes to succeed. There are many strategies and some tried-and-true methods for driving clients to listings. There are also strategies for making the sale, managing the business aspect, and more.
The first and most important impression for most potential clients is what they find online. When a potential buyer decides that they want to start looking for a property, their first stop is the internet.
In fact, a study by the National Association of Realtors (NAR) found that two thirds of the first-time home buyers in 2016 were Millennials. The same study found that 57 percent of home buyers started their home search online.
Top-of-the-Line Buyer Traffic Requires Top-of-the-Line Online Marketing
When you consider the percentage of real estate buyers that are looking online for properties, you can see the value in having an internet presence. This reality gets more serious when you look at the number of real estate companies competing in a given geographical area.
A quick Google Search for “Realtor Office Phoenix, AZ” turned up more than 200 realty offices with locations in the Phoenix metropolitan area. A review of the NAR Monthly Membership Report for January 2017 compared with the 2017 estimated Arizona state population, gives an estimated 148 people per realtor, statewide.
If you apply the population of Phoenix, at more than 1.6 million people, to the number of realtors per person, you get an estimated 11,082 or more realtors. That only accounts for the Phoenix metropolitan area. That’s less than one realtor per square mile.
Now, for 200 realtors that turned up on a Google search, out of an estimated 11,082 realtors in the metro area, only 1.8% are showing up in the search results at all.
The first page Google results only show 10 of the top searches, and if you’re not on the first page, you’re missing more than 90 percent of the market share.
So, let’s summarize all of this to make it easier to understand.
- There are an estimated 148 people per realtor in Arizona
- There are an estimated 11,000 or more realtors in the Phoenix Metro area
- Google Search results only turns up about 200 realtor offices in the area
- Only 10 of those 200 offices make it to the first page of search results
- Almost 90 percent of search engine users don’t look beyond the first page of results
Conclusion: If you aren’t on the first or second page of Google Search results, no one is looking at your website.
How Do I Compete With such Intense Competition?
The only way that you can fight the fierce realtor competition is by optimizing your online presence. This is a short answer to an extensive solution.
Search Engine Optimization (SEO) and Online Marketing takes a big picture approach to be effective. You can’t just have a pretty website. You really have to have every aspect of your entire online existence carefully tuned to the search engine algorithms.
Search engine algorithms make matters worse by being complex, constantly changing, machine learning beasts. For example, Google’s RankBrain accounts for at least 200 factors for any search.
There’s good news and bad news, here. The good news is that a savvy SEO strategist can carefully audit your onsite, offsite, social media, and digital media elements to determine what factors need to be changed.
The bad news is that there are thousands of SEO companies vying for the chance to take your money. The really bad news is that most of those agencies looking to perform SEO don’t have the knowledge and experience to do it effectively.
How Much Does Real Estate SEO Cost?
If you search through the many pages of SEO companies online, you can, more often than not, find a pricing page. On those pages you will find a range of offerings that cost anywhere from $99 to $10,000.
A recent article by Search Engine Land showed a survey of SEO prices. They found the following:
- Higher ranking clients pay higher costs
- Quality SEO is hard to find, but it sets the standard for success
- The averages that companies pay for SEO are:
- 10% — less than $500
- 27% — $500-1,000
- 29% — $1,000-2,500
- 20% — $2,500-5,000
- 15% — $5,000-10,000
- The price of SEO most likely accounts for the scope of work and difficulty of execution
What Value is there in Real Estate SEO?
This is one of the biggest and most important questions that a person can ask. Every business decision has to account for cost and the benefit.
Yet another study found that between 21 and 27 percent of users click on the first place ranked search results in Google. Another 13 percent click on the second rank. From there, the percentages are 10%, 6%, and 4%. Landing in the first 5 positions will earn a click through rate (CTR) of almost 60% of users.
For a real estate business, whether it’s a company or agent, cost is everything. The average cost for the quality that you need will be in the range of $1,500 to $5,000 monthly.
Looking at grabbing the 5th spot, for a total of 4% of all searches, an agent should earn an average of 22% of buyers searching in the area. The NAR stated that in 2017, 67 percent of people who searched for a home online ended up walking through the home that they purchased.
There are more and more numbers that can be reviewed in a sea of research and reports. Here’s the number you need to know if you’re a real estate agent considering SEO services: the average agent in the 5th position of search results will sell approximately 13% of the homes purchased in your area in a year. If you multiply the number of homes sold by 13% and then by the earnings for each home sold, you will know how much you should make from high quality SEO.
Annual Revenue = Homes Sold 13% EarningsHome
Annual Salary (Profit) = Annual Revenue – Cost of SEO
If your annual salary after the projected cost of SEO results in a profit greater than your typical annual salary, SEO is almost certainly worth the cost. The cost for quality SEO should be estimated at a cost of at least $2,500 per month.
Hire a Real Estate SEO Expert with Knowledge, Experience, and a Proven Track Record
Are you tired of paying sky-high marketing costs with very little realized value? Are you frustrated with your online representation? If you haven’t seen results with other SEO and online marketing companies, then it’s time to get online on your own terms.
Andrea doesn’t require contracts and she presents an honest, capable alternative to second-rate marketing services.
To learn more and get your website, social media, business, and your online presence in front of your clients, email Andrea Drake at firstname.lastname@example.org, or call now at (623)900-6538 . Get a free website audit and initial strategy planning session.